Stop talking about yourself—here’s how to actually get clients to WANT to work with you

What I'm about to say is really blunt. But it's the raw truth. 

Your prospective clients do not give a shit about you. At all. 

When you send them a connection request, they aren't thinking:
• "Wow, I’m so glad this financial advisor messaged me!"

They’re thinking:
• "Why is this person reaching out? What’s in it for me?"

So stop talking about yourself. Quit explaining what you do. 

Instead, focus on them. Ask questions. Learn about what matters to them.

The more you understand their world, the more creative you can be in helping them.

And the more you help them, the more likely they are to become a client.

PS - this image is from p. 133 in Software as a Science by Dan Martell, Matt Verlaque, Johnny Page, and Marcel Petitpas. If you haven't read it yet, it's a GREAT book (even if you aren't running a SaaS business).