Invest in marketing now? Or invest in marketing later? Here's what most won't tell you.

The way most financial advisors think about marketing makes me cringe.

I hear stuff like...

• "I'll start marketing when I get in a rut"
• "I'll start doing lead generation when things slow down"

No. You won't.

If things slow down too much, you'll quit.

I've seen this playout time after time while selling to advisors for 5+ years...

An advisor will get off to a hot start at the beginning of their career because they're reaching out to their warm market. But then the advisor loses most of their momentum when that warm market dries up.

And then... they quit because things get hard & they struggle to make a reliable income.

If you start marketing now, things won't slow down. And you won't get into a rut.

Be proactive instead of reactive. You'll thank yourself later.

And please notice how I'm not even promoting our software here - I'm simply telling you to do SOME marketing, regardless of what it is. It's worth it.

So, what's your take? Are you an "invest in marketing" type of person or do you think marketing doesn't work?

PS - this whole issue reminds me of the "chicken or egg" debate. As in, should you wait until you have money to invest in marketing? OR, should you invest in marketing now to make more money? I prefer the latter and that has paid dividends in my life.